Effects of Brand Association on Small Scale Traders Essay Example for Free

Effects of Brand Association on Small Scale Traders Essay Effects of Brand Association on Small-Scale Traders Introduction            What are the effects of brand association on the performance of small-scale traders? Brand, in this case, refers to the version of a product made by one particular manufacturer. Levitt (1983) affirms that positive brand associations are developed if the product which the brand depicts is durable, marketable and desirable. He further asserts that the customers must be persuaded through advertisements, that the brand possesses the features and attributes that will satisfy their needs. This will lead to customers having a positive impression about the product. Positive brand association helps an organization to gain goodwill, and obstructs the competitor’s entry into the market.            Hypothetically speaking, one would say that effort coupled with utmost discipline on the side of the small-scale traders would assure them total success. It makes so much sense when looked at on the surface. Truth be told, brand association is inevitable if the small-scale traders are to thrive. Though an idea that I am suggesting for the big question throbbing on every small-scale trader’s mind, it has not yet been proved to be correct. The bottom line is, brand association has an influence on the performance of small scale traders. This is because it provides consumers with a point of differentiation of the various types of products provided by the small-scale traders. Brand association is an important dimension of brand equity because, like human association, it is both differentiating and enduring. Consumer perceptions of price, quality and value are considered pivotal determinants of shaping behaviors and product choice (Bishop, 2004). Methods of recruitment            When looking at the methods to be used in recruiting people who would carry out the research, it would be prudent to seek the work of professionals. This would be because professionals are adequately equipped and have been in the practice for a while, hence would render the very best. This way value for the finances spent on the whole process is sure. A matter of great importance that cannot be ignored would be how the recruitment process should go down. This is in order to take in, not just professionals, but the best in the market. There are a number of viable and proven recruitment methods that will most assuredly give the best results, in terms of professional personality. Firstly, I would develop a job description making crystal the requirements necessary for the work at hand. Sending local e-mails would not be an option to ensure extensive coverage of the advertisement (Managing Agency workers, 2013). The e-mails would inform potential staff of the opening an d ask them to share the information with family and friends. More to that, posting on a website with a link to employee testimonies would go a long way in communication in regard to the recruitment. Finally, since advertising via television would be a bit costly, radio would be the perfect media of communication. This is because it would especially get to the people at the grass roots Levitt (1983).            In conclusion, measure is key in the whole process and must be put in check. Measure refers to the quantitative necessity in the whole research process. The study measure to be used will totally be dependent on the market size occupied by the small-scale traders (Meenaghan, 1995). Using large, medium, and small market sizes, having 2 hectares as the size of a small market, approximately 3 employees would comfortably cover the area. The question of relativity cannot be ignored to clearly and acceptably bring home the key question here, which is, ‘what study measure?’ With all that in place, the question of the effects of brand association on performance of small-scale traders would have been adequately and appropriately responded to. References Levitt, T. (1983). The globalization of markets. Harvard Business Review, May/June, pp. 23-26. Meenaghan, T. (1995). The role of advertising in brand image development. Journal of Brand and Product Management, Vol. 4 Issue 4, pp. 23-24. Source document

Subjects of International Law Essays -- International Law

In any kind of legal relations, subject always play an important role, and it is one of the signals to determine the relation that pertaining the adjustment of any legislation system. International law is a legislation system that is a set of thousands of documents from various sources. The research about the subjects is necessary since it helps to find out the source of law, which relation pertains the adjustment of law. The subjects of international law include sovereign states and analogous entities, intergovernmental organizations, the individuals, and multinational corporations. First of all, we need to know the definition of the subjects of international law. In the perspective of legal theories, to identify the subjects of international law must be based on these following basic signals: The participation in international legal relations that be adjusted by the international law; having the will of independence in international activities; having a full rights and obligations severally toward other objects under the scope to adjust of international law; ability of shoulder the international legal responsibility for the acts executed by object. Generally, objects of international law are the entities that are participating in, or may have the ability to participate in the international legal relations independently. They have the full legal international rights and obligations for the acts executed by object. About the power of the subjects of international law, it is the basic properties, the special legal ability of the subjects that inherited the rights and shoulder the obligations, legal responsibility in international legal relations. Subjects' power includes two aspects, and only when ones get all these two aspec... ...References Acquaviva, G, 2005, 'Subjects of international law: a power-based analysis', Vanderbilt Journal of Transnational Law, viewed 7 January 2011, . Hamid, AG, 'The subjects of international law', viewed 7 January 2011, SUBJECTS%20OF%20INTERNATIONAL.pdf>. Queen's University Belfast 2011, Subjects of International Law, Northern Ireland, viewed 7 January 2011, Library/>. Wikipedia Contributors 2011, 'International law', Wikipedia, The Free Encyclopedia, 6 January, viewed 7 January 2011, .

Religious Extremism, Drug Addiction: Two of the greatest threats to civilization

Of the many problems facing society, few ring a tone as drug addiction and religious extremism. Not only are their numbers increasing, but so is the money in their pockets and with each new member comes more hunger and desire. But what is it they to need consume? What is it they need to perform? What drives these hordes of religious fanatics on their quest for heaven? How could something such as religion be turned into something so murderous? What hurls forward streams of addicted zombies on their thirst for a disease called drugs?In my opinion the two most important question are who are they and what the dangers they pose? Religious extremists can be described as the following: armed terrorists who believe that through their acts they are enforcing God’s will. Religious extremist have a sinister agenda, which is based on their fanatical interpretation of religion that they wish to fulfill. All around the world religious fundamentalists believe that their understanding of reli gion is correct and moral, which drives them to commit violent acts to enforce their will.But where in any holy book of any religion would you find it written that killing innocent people is the road to heaven? The last time I checked such actions came under the one way ticket to hell section. If you look at your average human beings, whether they are devout followers of their particular religion or not, you will find that they do not go around carrying AK 47s or M16s and shooting whoever strays from the â€Å"path of God†. Unfortunately groups such as the Taliban and AL Qaeda believe that their acts of terror are holy and justifiable, which is why they are a very serious threat to society.This menace that comes in the form of violence is persistent enemy that has no shame or feeling. This reminds me of how Templar Knights shouted â€Å"God wills it† before they murdered women and children during the Crusades and how a Taliban fighter would scream â€Å"God is greatâ €  before he blows himself up. This blind belief that God blesses these inhumane actions makes religious fundamentalists a very determined and ruthless enemy of us all. Meanwhile, a drug addict just wants to get high and can offer no real explanation for this impulsive hunger other than it â€Å"feels good†.They simply take a drug then they want another and another and yet another. This endless frenzy rages on for apparent reason, which begs the question why did they become addicts in the first place? Drug addicts have money to spend and what better way to throw it away and have fun than on marijuana. Yes, fun this elusive feeling, which addicts believe can be only experienced in the highest quality through drugs. There are some who try to put a more humane spin on this point, as they claim that some addicts are just sick people who are suffering from the pressures of life.To those people I say that there are numerous ways to tackle depression and one of the most effective methods is to go see a doctor. Such people use drugs to lift the burden of the world off their shoulders and to ensure they fulfill their essential desire to feel good. Unlike the religious fundamentalists addicts pose a more social threat to civilization. All around the world communities have become centered on drugs, whether it is the selling of drugs or the consumption of it, and are thus fit uneasily with the outside world. Now do the rest of us wish for the global community to be the same?I think not, but the danger is very real. Furthermore, the origins of these two calamities are very different. Religious extremisms’ roots stem from the long standing problem of ignorance, as from the first day of every religion there were those who took a wrong turn somewhere. Their lack of understanding of the world fills such individuals with hatred, and when you combine hatred with ignorance you get religious fundamentalists. For example, the Klu Klux Klan, who out of contempt atta cked anyone who was not of the same skin colour or religion.On the other hand, drug addiction is a symptom of modern society, with all of its crazy ideas that are welcomed just because they are new. Unlike the religious fanatics whose ignorance has haunted us for the last thousand years, addicts are a new enrolment in the filth of the world club and their ideologies behind their actions differ from the fundamentalists. In our modern age there is a desire to senselessly carry out new activities with no regard of the consequences. All of the good things we have come up with were not enough.We had to have different types of addictions, such as loss of life trying to conquer mountains for no sensible purpose and countless other â€Å"new things†. As a result we have to contend with drug related violence all around the world, which is highlighted by the drug war in Mexico and the rise of armed gangs making profits off cocaine and heroin in South America. This goes to show the dang ers addicts pose to civilization at large. However, these two abominations of nature have one thing in common, which is that they are both addicted to something.Religious fanatics are hypnotized by their quest for heaven and can see nothing else. Not only are they blinded by their beliefs, they are hell bent to drag everyone down. They see no alternative for their obscene acts and strive to influence the way others live. While, their cousins the addicts feel that each time they take drugs they go to the Garden of Eden. They live on the fringes of society with their illusions of how we should follow in their path and â€Å"feel good†. Both of these groups minds’ are cloaked by an addiction that isolates them form the real world, as they live in their own fantasy dream land.In religious extremism and drug addiction we have two very serious threats to our society, which are ever increasing in magnitude. Religious fanatics have plagued us through the ages, while drug addic tion is the latest addition of the junk the modern age has brought us. If we do no step up our efforts in tackling these monstrosities we shall be engulfed by decay and chaos. The means that we would require to end these thorns in our modern civilization’s side, but the outcome should be the same. Total annihilation, as we cannot move forward while we are hindered by these public enemies.

Factors That Can Be Addressed As An Addiction Counselor

When assessing individuals for co-occurring disorders there are two cross-cutting issues that must be addressed as an addiction counselor. The first most important cross-cutting issue to identify is suicidality. It is considered more a behavior that is high risk, than a mental health disorder. Suicidality has shown through research that those who commit suicide have substance abuse or co-occurring disorders which can be diagnosed early. Most common among clients is serious depression (U.S. Public Health Service 1999), brought on by substance abuse or aggravated by suicidal ideations or intentions of suicide, (Center for Substance Abuse Treatment, 2005, Chapter8 p. 214). This is why it’s important that counselors screen clients, especially those with co-occurring disorders which can double the possibility of suicide. Counselors must have a good understanding of their agency’s protocol for those identified as suicidal. The agency should have a process for identifying, con firming, and some type of established referral, or treatment process for clients who may be suicidal. Counselors need to be knowledgeable of the following facts. A major factor risk in suicide, is alcohol abuse or drug abuse which would include people with co-occurring disorders and the general public. Suicide is identifiable with 25 to 50 percent of the population in alcohol abuse, and that 5 to 27 percent include suicidal deaths which are also related to alcohol abuse. There is also a lifetime suicide riskShow MoreRelatedAddiction And Addiction Recovery Program Essay1331 Words   |  6 PagesIntroduction This book report will discuss addiction and the effects of alcohol on the brain according to Dr. Harold Urschel’s Science Based Alcoholism and Addiction Recovery Program as described in his book, â€Å"Healing the Addicted Brain†. 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